Give the audience what they want…Chaos.

Back in July, I reworked this site to achieve a more clean, consistent appearance – making it more like a portfolio than a conglomeration of posts.  Granted, all of my pre-July posts were related to my art, but there was a pretty healthy mixture of final designs, how-to posts, and other posts that gave this blog an inconsistent, all-over-the-place feel.  At least, that’s what I thought (and what someone whose opinion I respect thought).

So I redesigned.

I focused on my digital work.  I took down my artistic experiments, my random thoughts about this design or that, and my “I’m so excited by this, I simply must share” postings.  I streamlined, created pages, and kept the look consistently clean and polished.

And my view stats took a nosedive.  A 75% down sort of dive (a horrifying number).  When my blog views tumbled, my sales tumbled as well (not so shocking).  I gave it 4 months to correct.  It didn’t.  So now, welcome back to my crazy, random, hard-to-define blog.

The lesson is this:  the same approach doesn’t work for everyone.  I follow artist sites where the look, message, and theme is consistent, polished, and simple.  I’m sure those artists do very well.  I am now aiming between my former chaos and my most recent foray into clean and simplistic.   The truth is, this blog is similar to my style as an artist – both suffer from an artistic form of  multiple personality disorder.  I’m okay with that.

I am inspired by so many things that I utilize a variety of mediums to produce an array of subject matter in multiple forms.  I paint, snap, fling pigments, pour colors, drip resin, create embellishments and add doo-dads to my work.  I upload and post.  I wrap and ship.  My work is downloaded and purchased in America and around the world.  I have a sort of Artistic Attention Deficit Disorder (AADD) and that works for me.

All of it comes together in my work and every foray into a new area has made me a better artist.  Working digitally made me a better painter.  Working on abstracts gave me a new perspective on color and texture.  Photography forced me to look at things in new ways and then I began to print those photos, transfer the images, and paint over them or simply layer my photos on top of one another to get new digital compositions.  All of these techniques force me to be creative in new ways and add a new lens to look through when I’m facing a blank canvas.

So join me on this wild ride through artistic expression.  Not all images will appeal to everyone and you probably won’t be able to identify work in my “signature style”, but it won’t be boring.  I’ll continue to stretch myself as an artist and provide those who are so inclined with some new experiments, ideas, and tips.  We’ll talk acrylics (which I’m passionate about once again), layers, and yes, digital art.  I might even throw in some photography or resin paintings – and I’ll add glitter and crystals when I am so inclined!

Embrace the chaos with me.

Love and Pigments,

R.L. Cornell

 

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